Ethical and fairtrade coffee, by Javry

Coffee according to Javry: fair and respectful

Why and how we source our coffee

For coffee growers who are fairly remunerated.
For better traceability of what you drink in your cup.
For the promotion of sustainable agriculture.

Sourcing as seen by Javry

The fundamentals of fair coffee

Sustainable agriculture

Our producers own their land, and the cooperatives they belong to support them in their transition towards increasingly sustainable farming.

Fair remuneration

We wish to value the work and expertise of coffee growers, with a price that allows them to make a decent living from their activity while offering an affordable price to our clients.

Total transparency

Region or town of production, altitude, drying method... We highlight and bring to light the history, origin, and specific features of the coffee you buy from us.

What does a fair or eco-responsible coffee look like?

Our labels

Organic Agriculture

50% of our range is organic

Fair For Life

A key label for fair trade

ROC

In favour of regenerative agriculture

Anemos

For our sail-imported coffees

Full Profitability Farm

To combat waste

DO Cerrado Mineiro

and other geographical appellations

Forest Coffees

Grown under shade

Coffee grower cooperatives

Meet the men and women behind your delicious coffee breaks! Their projects are detailed on each of the coffees in our range.

The Ethiopian cooperative Hambella Flavor, which produces our Wirisi, favours sustainable and eco-responsible cultivation and processing methods, and invests in education and financial support for its members.

Dimtu Coffee produces forest coffees under the Guji appellation in Ethiopia. This method fights against intensive monoculture and provides coffee plants with welcome shade provided by other species.

The Coopagro cooperative (here with the teams from Belco, our importer) is working notably on the reforestation of the heavily deforested Cajamarca region.

The cooperative 'Café Orgánico de Marcala S.A. de C.V.', of which we offer notably one of the coffees from the Proyecto Alegría, highlights the female coffee growers of the project.

Our espresso blend comes from one of the farms linked to the Brazilian project FAF Coffee, which recently introduced the High Nature Value indicator to evaluate the degree of sustainability of each farm across three levels.

The mission behind the roasting

We want to change the rules of the game, from the coffee plant’s first shoots to the last drop in your cup. Choosing Javry means actively supporting a model where ethics, sustainability, and tasting pleasure go hand in hand.

For total traceability

About direct sourcing

Our coffees all stem from responsible sourcing that insists on a direct relationship between coffee growers and you. Working this way allows us to build long-term relationships and mutual trust. It is the best way to guarantee you excellent coffee quality over time, while valuing the essential work of producers on their farms without them losing out against stock market fluctuations.

Cupping and quality control

100% specialty coffee

Whether during the selection of the coffees, their importation, or their roasting, we monitor every step to achieve the highest possible quality for the coffees we offer you.

This enables us to provide you exclusively with coffees scoring 80+ according to the Specialty Coffee Association.

The ultimate quality control lies in cupping, a process that validates the quality of freshly roasted coffees, but also defines the roasting profiles for future coffees.

Reducing middlemen

Our supply chain

Unlike conventional sourcing, where the green coffee price is largely indexed to a benchmark stock market index and thus heavily exposed to global fluctuations, we prefer a more direct relationship with coffee growers. The price is thereby more decoupled from the stock market price, which facilitates traceability.

1. The coffee-growing cooperative

Coffee farmers are at the heart of everything: they cultivate their land and harvest the coffee. By joining together in cooperatives, they can fund and share costly infrastructure needed to process coffee cherries.

2. The importer

We import our coffee through our partner Belco, which works locally with producers and guarantees them a purchase price 75% above the commodity market price.

3. The roaster (us !)

We select our coffees to create a varied and balanced range (strength, origin, processing method, etc.). We then bring them to Belgium, where we roast them in small batches to reveal their unique flavour profiles.

4. The consumer (you !)

You choose and purchase a high-quality product, with access to transparent information about how it was produced, while contributing to a fairer model... and enjoying great coffee, of course.

Thirsty for more ?

Learn more about our other commitments

Growing

Eco-sustainability

To be as eco-friendly as possible in all aspects of company life.

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Roasting

Artisanal roastery

We sublimate our coffee beans with a slow, artisanal, weekly roasting process.

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Sailing

Sailboats

Discover our range of lower-carbon coffees, using the the wind to cross the ocean.

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